Description
Arrangement work that relies entirely on intuition produces inconsistent results. Not because intuition is wrong, but because it’s slow to build and hard to transfer to new flower types, new formats, or new client briefs. A working design vocabulary — one that includes proportion, structural logic, color relationship, and texture management — gives you something more reliable to draw on, while leaving room for the creative decisions that make the work yours.
You’ll work with:
- Proportion and scale: how stem height, bloom size, and vessel dimension interact in a finished arrangement
- Focal point and rhythm: placing visual weight deliberately and building movement through a composition
- Color and texture relationships: working with contrast, harmony, and the way different surface qualities affect how a composition reads from a distance
Timeline: +/- 5 hours
Outcome: A practical design framework that makes compositional decisions more consistent and more intentional — applicable across flower types, brief styles, and client aesthetics without overriding the creative judgment that makes the work individual.
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